Privacy Policy

Effective date: September 2, 2026

Life After 12th LLC (“Life After 12th,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect personal information through https://lifeafter12th.com, our forms, consultations, newsletter, and related services.

1. Information We Collect

Information you provide

Depending on how you interact with us, we may collect:

  • Your name, email address, telephone number, city, state, and country
  • Booking and scheduling information
  • Information you provide in consultation or workshop inquiry forms
  • Your child’s name, age, grade, educational circumstances, interests, activities, and career-related concerns when supplied by a parent or guardian
  • School or school-district information
  • Referral source or referral code
  • Scholarship interest and general financial-investment range
  • Newsletter subscription information
  • Your preferences for email or SMS reminders
  • Correspondence and other information you voluntarily provide
  • Audio and video from a consultation when you separately agree to recording

Please do not submit information that is unnecessary for your inquiry.

Information collected automatically

When you visit the website, we and our service providers may automatically collect:

  • Internet Protocol address
  • Browser, device, and operating-system information
  • Pages viewed, referring pages, approximate location, and website interactions
  • Cookie identifiers and related analytics or advertising information
  • Email opens and link clicks when supported by our email service

2. How We Use Information

We may use personal information to:

  • Respond to inquiries
  • Schedule and prepare for consultations
  • Provide career-guidance and related services
  • Communicate with parents, prospective clients, clients, educators, and workshop organizers
  • Send appointment confirmations and reminders
  • Provide the expected follow-up after a consultation
  • Send the Life After 12th newsletter to people who subscribe
  • Operate, secure, analyze, and improve the website
  • Measure advertising performance
  • Maintain appropriate business and legal records
  • Prevent fraud, misuse, or security incidents
  • Comply with applicable law and enforce our agreements

Information submitted through the JOIRC workshop inquiry form is used to respond to the workshop inquiry. Submitting that form does not subscribe the person to marketing emails.

SMS reminders are sent only when the person expressly selects the SMS-reminder option. We do not use that selection to send unrelated marketing text messages.

3. Consultations and Recordings

Consultations may take place using Zoom.

Recording is optional and requires separate consent. Declining recording does not affect the ability to participate in the consultation.

When recording is accepted:

  • The recording is used only for Jay DuSold’s private review and improvement of the consultation process.
  • It is saved locally rather than to Zoom cloud recording.
  • We do not use transcription or artificial-intelligence transcription.
  • The recording is transferred to a secured, encrypted external drive accessible only to Jay DuSold.
  • It is not used publicly or in marketing.
  • It is not voluntarily shared with another person.
  • It is deleted within 90 days, unless temporary preservation is required by law.

Participants will also be informed before recording begins.

4. Cookies, Analytics, and Advertising

We use cookies and similar technologies to operate the website, remember privacy choices, understand website usage, and measure advertising.

Our website uses:

  • Google Analytics to understand website traffic and usage
  • Meta Pixel to measure advertising performance and activity following interaction with an advertisement
  • Complianz to display privacy choices and manage cookies and scripts

Some disclosures to Meta or other advertising providers may be considered “selling,” “sharing,” or processing for targeted advertising under certain U.S. state privacy laws, even though we do not sell personal information for money.

Visitors can opt out of analytics and marketing cookies through the Opt-out Preferences link displayed on the website. Where supported, we also recognize Global Privacy Control signals.

Additional information about particular cookies and their expiration periods is available in our Cookie Policy and Opt-out Preferences page.

5. Email and Newsletter Communications

We use ActiveCampaign to manage newsletter subscriptions and certain website forms.

If you subscribe to the newsletter, we may collect your name, email address, subscription status, IP address, approximate location, and information about email opens or link clicks.

You may unsubscribe using the link included in each marketing email. When someone unsubscribes, we promptly remove that person from our active marketing records. Limited residual information may temporarily remain in provider recovery or backup systems or be retained as necessary to document and honor the opt-out request.

Messages sent to our Bluehost-hosted business email may also be forwarded to a secured Gmail account. The Gmail account uses two-factor authentication.

6. Service Providers

We use companies that process information on our behalf, including:

  • Bluehost for website hosting and business email
  • Google for Gmail, Calendar, Analytics, and related services
  • Meta for advertising measurement
  • ActiveCampaign for forms and email communications
  • OnceHub for consultation applications, booking, scheduling, and reminders
  • Zoom for online consultations
  • Complianz for cookie and privacy-preference management

These providers may process information according to their own terms and privacy policies. We may also disclose information when reasonably necessary to comply with law, respond to valid legal process, protect rights or safety, investigate misuse, or complete a business reorganization or transfer.

For reference, these providers publish their own policies, including the ActiveCampaign Privacy Policy, Google Privacy Policy, and Zoom Privacy Statement.

7. Retention

We generally retain information as follows:

  • Optional consultation recordings: no longer than 90 days
  • Consultation applications, booking information, workshop inquiries, and related email correspondence: generally no longer than 12 months
  • Newsletter information: while the subscription remains active, followed by prompt removal from active records after unsubscribe
  • Cookie, analytics, and advertising information: according to the applicable cookie settings and provider retention periods

We may retain information longer when reasonably necessary to provide requested services, maintain required business records, prevent fraud, resolve disputes, enforce agreements, honor an opt-out request, or comply with law. Residual copies may remain temporarily in backups or provider recovery systems.

8. Information Concerning Minors

Life After 12th provides services relating to teens, but website inquiry, booking, and consultation forms are intended to be completed by adults.

We do not intend to collect personal information directly through website forms from children under 13. Parents and guardians may provide information about their children when requesting services.

If you believe a child under 13 has submitted personal information directly to us without appropriate parental involvement, contact us so we can investigate and delete the information where appropriate.

9. Your Privacy Rights

Depending on your state of residence and whether the applicable law covers our business, you may have the right to:

  • Request access to personal information we maintain about you
  • Request correction of inaccurate information
  • Request deletion of information
  • Obtain a portable copy of certain information
  • Opt out of targeted advertising or certain selling or sharing of personal information
  • Withdraw consent where processing is based on consent
  • Appeal a decision concerning a privacy request
  • Exercise your rights without unlawful discrimination

To submit a request, email support@lifeafter12th.com. Include your state of residence and enough information for us to identify the relevant records. We may need to verify your identity before completing a request.

You can exercise cookie-related opt-out rights using the website’s Opt-out Preferences link.

10. Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information. These include access restrictions, two-factor authentication on relevant accounts, and secured local storage for consultation recordings.

No transmission or storage system can be guaranteed completely secure.

11. Third-Party Websites

The website may link to websites operated by other organizations. We are not responsible for their privacy, security, or content. Review their policies before providing information.

12. Changes to This Policy

We may update this Privacy Policy when our practices, services, or legal obligations change. The effective date at the top indicates when the policy was last updated.

13. Contact Us

Life After 12th LLC
4051 Bahn Avenue
York, Pennsylvania 17408
United States

Email: support@lifeafter12th.com
Website: https://lifeafter12th.com

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